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We usually work in a highly bespoke way to offer a complete solution. But there are times when we may already have just the tool you need to take the first step. Below are some of the modules we use when you need to move fast.
It all starts with the brief
This is all about enabling you to set out your underlying issues and key objectives so that you get the very best response from agencies to your brief. The help of an independent “outsider” at this stage makes sure that the right questions are asked and that your information assumptions are sense-checked early on. Using this session means you don’t even need to spend time writing a brief first; instead, the output is a perfectly formed one.
Launch Pad
An effective way to align a team on a shared vision for a project, with a clear frame of reference and roadmap.
It includes the technique of identifying and understanding stakeholder perspectives to ensure that the subsequent project remains on course within the parameters of engagement and resource available.
Inspiration Challenge
You choose the issue, and we help generate and think through the challenges and opportunities it could give rise to. To do this we bring a combination of facilitation (based on the simple theme of multiple perspectives) as well as the experience and thinking of some of our experienced consultants.
Our clients have found it valuable to take a short while to step back from the daily demands of the job in order to stimulate thinking about the 'bigger picture' and to gain a new perspective on their priorities and opportunities.
Strategic Innovation Hothouse
A high-energy interactive workshop that combines leading-edge theory with hands-on practice. Your team are placed in the position of actually doing development (“Apprentice Style”) and shown key innovation techniques that they then carry out in order to unlock new dimensions of competition and develop new product concepts. It combines strategy with creativity, pushing participants to see far beyond the usual visual elements.
Inspiration Tour
Inspiration can be found all around us – but we often miss it by being so focussed on the immediate project or initiative. Added to that, the most powerful form of stimuli are real experiences and real examples, especially from markets and products that are outside our usual scope of vision. The Inspiration Tour brings all this into focus and drives new perspectives and ideas rapidly and relevantly. We take a theme that you’d like to gain inspiration on, and design a tailored tour that takes in individuals, places and shops where you will see that theme being played out in new ways. The experience is enhanced by exercises we design to help get the most out of what you see and is followed by a creative download session in which inspiration starts to become actionable.
Consumer Reconnection
Senior managers in business often complain that they lose connection with their consumers or customers. We use our skills in both research and strategic facilitation to bring together these senior employees with real consumers for interactions which are uniquely insightful and ultimately relevant for their business. No amount of market research reports can compete with the visceral, intuitive sense of real consumers’ lives that comes from this.
Messaging Lab
The Lab is designed for businesses that have complex communication needs for internal and external audiences. This combines a clear structured way of thinking about each communication requirement to define purpose and content within an overall audience journey (i.e. what we want them to believe). We look at the information content of messages as well as the way those messages are delivered to reflect and build the brand or corporate values. One of the key tools we use in this is to explore and develop each message from the perspective of the various audiences rather than the organization itself; this brings great clarity and effectiveness in message building.
Ideas Generator
There is one thing without which your brand or business will not achieve the ambition you have for it: Ideas.
Sometimes we are uncertain about embarking on a journey because we are uncertain where it will take us. But if we already know what our destination will look like, it is because someone has already been there.
The Ideas Generator is about being the explorer.
The best ideas come from combining fresh original thinking with business context which is too much for one person alone, so we bring together ‘problem owners’ with some of the most creative thinkers. Structure helps to make the best use out of the time we have together. Shaping the interactions focuses minds on ideas that benefit your business or brand.
- Just a short time away from your normal busy schedule
- Fresh thinking about opportunities for your business
- Big ideas, little ideas
- Strategic ideas, tactical ideas
- Unique combination of minds thinking with you
- Ongoing support available to translate ideas into results
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